With the global economic crisis breaking out in the autumn of last year, searches for PPC began to drop whilst searches for SEO rose. Switching places back and forth several times, eventually searches for SEO began to put some ground between it and PPC, and now for 3 months in a row searches for SEO have outstripped searches for PPC…
Global searches for SEO and PPC from Google Trends. Red=PPC Blue=SEO
At this point I think I could easily go overboard and say finally the general public seems to get SEO, and all the vast pay per click budgets will all be transfered over to SEO - hurray!
However (you knew there was a BUT coming!), if we drill into regions and select the UK, we can see that this change in power supposedly happened back in mid 2007. Select the US, and it appears this happened back in the beginning of 2008. So if you live in the UK or US, you should have already been seeing clients shift their spends from PPC to SEO.
UK searches for SEO and PPC from Google Trends. Red=PPC Blue=SEO
US searches for SEO and PPC from Google Trends. Red=PPC Blue=SEO
What does this tell us then…
If you are working as an SEO in the US or UK you should be enjoying the good times?
The US and UK are ahead of the world when it comes to SEO?
Or is it that he UK is ahead of the US?!
[...] SEO is more popular than PPC [...]
[...] It’s official - SEO now more popular than PPC! - This is the trend showed by Google anyway. There are geographical differences though, as you’ll see when you read the post. [...]
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